A Guide to Personalized Marketing: 3 Key Success Factors

Published on January 19, 2023

Personalized marketing helps you build a one-on-one connection with your customer. Using data to deliver a human-centric, tailored experience not only drives revenue and increases loyalty, it also sets you on the right path to growth because you are always actively listening to your customers!

Still relying on third-party tracking as part of your personalization strategy? With Apple’s move to more stringent privacy laws, and Google phasing out advertising cookies by 2023, moving away from third-party tracking is inevitable. Customers are demanding greater privacy, which includes more choice, control and transparency regarding how their personal information is used. Yet in 2021 over 50 percent of US companies reported that they still relied heavily on third-party cookies, accounting for the majority…

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