Thrive on sustainability: (Re)-invent your business with 3 vital action fields in mind

Published on January 19, 2023

Across industries, sustainably-minded and mission-driven companies are developing new sustainable products and services and bringing them to market, however, there are many unknowns regarding the commercial aspects – especially around monetization. New product and go-to-market strategies require a new mindset for success. For one, the potential customers for sustainable products may not be the same ones a company has historically served. Changes to the business model, product development as well as customer engagement may be required for companies in the most advanced phase of their sustainability transformation: Thrive.

If you’re not quite there yet, find out more about earlier phases of sustainability transformations in our blog articles about phase 1 – embark and…

Continue reading on website
Other news

A Guide to Personalized Marketing: 3 Key Success Factors

January 19, 2023
Personalized marketing helps you build a one-on-one connection with your customer. Using data to deliver a human-centric, tailored experience not only drives revenue and increases loyalty, it also sets you on the right path to growth because you are always actively listening to your customers!Still relying on third-party tracking as part of your personalization strategy? With Apple’s move to more

Sustainable Logistics Services: Why You Need to Develop a Monetization Strategy Now!

January 19, 2023
Sustainability: This is a topic in many industries nowadays. Consumers want it, regulators request it, but companies are still – to a varying extent – struggling to develop more sustainable offerings or business models. However, effective monetization is key to transform businesses sustainably. In our new blog series, we shine a spotlight on this topic.Consumer goods, foodstuffs, energy – in indus