Seven Solutions to Change Management Challenges in B2B Dynamic Pricing
Published on January 19, 2023
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From focusing on design and application, we now explore the challenges that can arise when developing and implementing dynamic pricing models. In our final installment, expert Kiran Pudi emphasizes the importance of involving teams throughout the process to successfully realize dynamic pricing systems.
As we explored in Part 2, designing a digital pricing model is no simple task. Implementing dynamic pricing requires significant investment and commitment to change management. In some cases, dynamic pricing could be a paradigm shift from prevailing processes. In other cases, it could be an update on the processes. Either way, the change management needed is significant, and all the technical efforts to implement the model would go to waste if the teams affected are not on board.
At Simon-Kucher we have come across several challenges that organizations have faced when introducing dynamic pricing:…
