Direct-to-Consumer: Why Consumer Goods Manufacturers Need to Gain Momentum Now
eCommerce is shaking up the consumer goods industry. But that's not all: An increasing number of manufacturers also choose a Direct-to-Consumer (D2C) approach – engaging directly with consumers. Companies that do not yet have D2C on their strategic agenda must be careful not to fall behind. They must act now to gain momentum in the online universe.
Consumers’ shopping habits have shifted heavily towards online. In 2021, eCommerce accounted for 19.6 percent of retail sales worldwide, a massive 42 percent increase from 2019. Experts even expect that by 2025, the online segment will make up close to a quarter of total global retail sales. In line with this development, more and more D2C shops are also appearing. The gains are obvious: Consumer goods manufacturers deploying D2C eCommerce benefit from:
