Sustainable Logistics Services: How Much Are Companies Actually Willing to Pay for It?

Published on January 19, 2023

Sustainability – although clearly being a desirable goal – will only gain a foothold in the logistics industry, if providers of logistics services are able to realize the full commercial potential a sustainable offering holds. A smart monetization strategy is the foundation for that – and it all rests on finding out customers’ willingness to pay.

What do companies in the logistics sector think about sustainability? To find out, we surveyed over 400 companies across the globe that use logistics service providers in our Green Logistics B2B study. We examined the key insights gathered in this four-part blog series, including why the increasing importance…