Evolving Distribution Channels: Why the Importance of Retail is Growing as CHC is Moving in the FMCG Direction

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The consumer healthcare market is shifting as consumers’ purchasing habits are evolving. Consumers increasingly make use of multiple sales channels for different shopping occasions, instead of purely relying on traditional pharmacies. That’s why retail as a distribution channel is gaining importance – find out what consumer healthcare companies can do to reap the potential of this development.  

How do consumers buy medicine – now and in the future? Consumers’ purchasing habits are evolving, in the healthcare industry as in many other sectors. Looking at the healthcare market development, we can see that the times when everybody bought all their health products exclusively in brick-and-mortar pharmacies are over. Consumers start to choose more freely between all available sales channels, …