2022 Web3 Automotive Study: Generational Gap in Understanding and Value of Web3 and Metaverse Use Cases

Published on January 19, 2023

Our latest automotive study on Web3, metaverse, and blockchain shows that digital and virtual applications have the potential to revolutionize the market. However, survey results indicate a clear generational gap. What can car manufacturers and retailers take away from the findings? Experts Antoine Weill and Patrick Valentin share their recommendations on how to develop a targeted approach to align offering and value propositions to specific segments.

Web3, the new generation of the Internet, may soon play a significant role in the industry. This was revealed by our latest automotive study on Web3, metaverse, and blockchain which surveyed 1,439 consumers in Germany and the US in February 2022.

But even though Web3 and blockchain offer numerous use cases and are increasing interest, a clear gap between generations remains. The overarching…

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