The Price of Ultra-Convenience: How Consumer Brands Can Leverage the Rise of Ultrafast Delivery to New Growth Opportunities

In the past decade, the speed at which consumers expect delivery has accelerated dramatically. Pandemic lockdowns further transformed this convenience from a luxury into a necessity. Though the pandemic pushed consumers to adopt temporary behavior, the business case for ultrafast delivery isn’t expected to fade. How can consumer brands leverage ultrafast delivery for growth? 5 key questions to consider before jumping on the trend bandwagon – and how to respond to them.

Consumers have become increasingly accustomed to getting things faster. Major economic and technological breakthroughs have accelerated this trend, leading shoppers to expect unprecedented product availability and timeliness. While the shift to digital shopping was prevalent before the pandemic, lockdowns and macroeconomic shockwaves accelerated the speed and adoption of ecommerce platforms and online experiences. Chief among this change was a movement of everyday consumers from in-person to…