Next-Generation Streaming Offers: How to Differentiate Through Super Bundles

Streaming, once an exponentially growing market is now weighed down with competition and struggling to retain subscribers. But not all is lost – super bundles can save the day! Experts Jochen Krauss and Peter Hartlieb outline what’s to gain from this strategy and how to create optimal super bundles for growth.

The times of seemingly limitless growth in the streaming market appear to be over. Now, even the market’s top dogs must adapt to a tougher competitive landscape to stay relevant.

Netflix reported a loss of 200,000 subscribers in the first quarter of 2022 and is expecting to lose another two million in the current quarter. On top of that, in the last six month alone, Netflix’s stock price has decreased by 70 percent, indicating fading trust from investors. The company’s…