Partnerschaften zwischen Unternehmen und NGOs: Vertrauen von Konsumenten als Chance begreifen

Published on January 19, 2023

„Partnerschaften zwischen Non-Profit-Organisationen und Unternehmen stehen doch ohnehin unter Greenwashing-Generalverdacht!“, so die weitläufige Annahme. Doch – ist das wirklich so? Unsere jüngste Studie widerspricht: Kooperationen zwischen Privatunternehmen und gemeinnützigen Organisationen werden in der Bevölkerung grundsätzlich als glaubwürdig wahrgenommen. Was gilt es bei…

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Managing Inflation through Smart Price Increases: Why Medtech Companies Need to Act Now

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It’s all over the media: Inflation rates are at a historic high. Consumer prices in the OECD area rose by 8.8 percent year-on-year in March 2022, compared to 2.4 percent in March 2021. This alarming development is affecting all industries and regions, with no end in sight.To avoid this surging inflation, medtech companies need to take countermeasures now. Otherwise, they are stuck with the cost in

Next-Generation Streaming Offers: How to Differentiate Through Super Bundles

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