Evolving Distribution Channels: How Can CHC Manufacturers Leverage the D2C Trend?

The channel landscape in healthcare, particularly in consumer healthcare, is undergoing significant changes, as digital plays an increasingly important role. The D2C approach is a promising way for CHC manufacturers to engage with consumers directly. What do they need to consider when transitioning to a direct-to-consumer model?

Consumers are becoming increasingly open to paying out of pocket for health products and, at the same time, are expecting to have a smooth digital channel experience with all the relevant information they’re used to getting from healthcare professionals.

Consumer healthcare (CHC) manufacturers can harness this growth by stepping into a new arena: the direct-to-consumer (D2C) channel. However, as the D2C online approach is still new to the healthcare world, many CHC manufacturers aren’t ready for this change.

Is the D2C channel worth investing in? What do CHC companies need to consider? And most importantly, how can…