The Eco-Conscious Consumer: How can Companies of Discretionary Goods Adapt?

Published on January 19, 2023

Every year, the consumer market is flooded with new eco-conscious customers as younger generations enter the workforce. Case in point: Our 2021 Global Sustainability Study found that sustainability has already become a key decision driver for consumers when shopping for apparel, electronics, or furniture. Our experts outline what strategies companies must adopt to maintain growth.

Our 2021 Global Sustainability Study determined that environmental sustainability is becoming a more important driver of consumer decision-making: More than half of consumers now rank sustainability as a top-5 purchase decision driver for a wide range of products, from groceries to cars.

To capitalize on this shift in consumer expectations, companies should consider adopting business models that align with this change in behavior. If not, they run the risk of becoming…

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