How Energy Companies can Increase Customer Retention Through MyBase

Published on January 19, 2023

Energy companies are facing global challenges that are putting their growth at risk. Experts Philip Daus, Nare Janvelyan, Marc Weisglass, and Jani Wijnands emphasize the crucial need for effective customer retention strategies. They also highlight the importance of utilizing digital tools to prevent customer churn.

The energy industry is faced with compounding issues that put customer satisfaction and retention at risk. With overcrowded markets, customers now hold the power and expect a personalized approach to their energy account management. If businesses in the energy sector fail to cater to customers’ needs, they risk losing their customer base as switching providers has become easier than ever.

Digital natives such as Amazon Web Services (AWS) and Google, have exhibited B2B growth rates of over 30…

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