Business Resilience: Using Customer Loyalty and Profits in Times of Inflation

Business resilience is a company’s ability to adapt to disruptions: keeping operations running, while safeguarding resources and brand equity. In this article, we explain how to develop business resilience on two fronts: profit orientation and customer loyalty orientation.

Since the coronavirus crisis, there have been numerous prominent examples of companies filing for bankruptcy, spanning across countries and industry verticals. It ranged from North America to Asia, from entertainment to engineering, and even in some more resilient industries such as communications. You might initially blame demand that suddenly and severely broke away in these industries. However, there is one factor all these companies had in common, and that is inadequate profit orientation. No company has ever gone bankrupt from making…