Sustainable Travel: What do Consumers want?
Published on January 19, 2023
In recent years, the calls from consumers for sustainable goods and services has grown louder and louder. In our 2022 Global Sustainability Study we discovered how important this issue is for consumers in travel. Our experts outline what consumers expect and how travel companies should respond.
Our Global Sustainability Study 2022, investigated the impact of sustainability on travel consumer preferences and had over 11,000 people across 19 countries take part.
In conducting the study, we were able to test the importance of sustainability vs other factors in travel purchase decisions. We also measured willingness to pay (WTP) for sustainable travel alternatives…
