How smarter commercial management can turn volatility into growth
Published on July 9, 2026
Volatility is creating uncertainty for businesses globally, but for Turkish companies, it may also be creating an advantage. Years of navigating high inflation, currency fluctuations, and political instability have forced many organizations to become more agile and faster to respond to change.
In our latest video, Oyku Elmas, Partner in the Industrials practice in our Istanbul office, explores why this resilience can become a competitive strength and how companies across Turkey can turn uncertainty into growth through stronger pricing, monetization, and commercial agility.
