How to lead digital transformation beyond AI

Published on July 9, 2026

AI investment is accelerating, but investing in AI is not the same as achieving digital transformation. Many organizations adopt new technologies rapidly but fail to translate them into commercial outcomes. When businesses prioritize the latest tools over the problems they need to solve, digital transformation risks becoming a technology burden rather than a driver of growth. 

Closing this gap requires businesses to rethink not only how they use AI, but how transformation is approached across the organization. In our latest video, Eugene Macey, Partner and APAC Digital & Customer Practice Leader, based in Singapore, shares what businesses need to get right to turn AI and digital transformation into real growth levers. 

Key takeaways from the video 

1. Focus on value, not technology 

The goal is to create value by embedding AI where it can improve how the business operates and grows. 

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