When ChatGPT becomes a banking advisor: Rethinking products for the AI era
Published on December 10, 2026
Customers are turning to ChatGPT, Gemini, and Claude to find the right banking product, bypassing search engines and comparison sites. As a result, a product’s success depends on two things: its quality and its “AI readability”. Discover what this means for banks and which steps to take now.
“Which securities account is best suited for building long-term wealth?”
“Should I keep my money in a savings account for now or invest it?”
“Which bank offers the best combination of digital service and personal advice?”
Only a few years ago, people would…
