Why AI increases the value of personal advice

AI is taking over a growing share of the work in insurance distribution, from preparing quotes to documentation. Yet economic research on “messy jobs” shows why this makes personal advice more valuable: an insurance agent’s worth lies in combining expertise, judgment, and trust. Discover how AI is redefining the role of human agents and what this means for insurers. 
  
Since the arrival of AI chatbots such as ChatGPT, few questions about the future of insurance distribution have been discussed as intensely as this one: Are human insurance agents still needed at all? At first glance, the answer seems clear. AI analyzes risks, compares rates, and explains policy terms and conditions. It now supports even complex advisory conversations surprisingly well. On the face of it, there is much to suggest that face-to-face distribution is losing importance and that AI will replace…