Consumers around the world expect sustainability: Will companies rise to the challenge?

The growing influence of sustainability on the global consumer market has led to a shift in behavior as consumers increasingly seek eco-friendly alternatives. Our most recent Global Sustainability Study examines regional differences in willingness to pay for sustainable options and their impact on the consumer goods sector.

The interest from global consumers in sustainability and eco-friendly alternatives is undeniable. Our most recent Global Sustainability study shows that approximately one-third (37%) of global respondents are willing to pay more for sustainable goods with associated premiums for eco-friendly alternatives between 24% to 37% on average. On the flipside, two-thirds (63%) of global consumers are not willing to pay more for environmentally friendly products and services.

Our research found that there is a negative correlation between the importance of sustainability and the average premium global consumers…