Top 5 trends in the Canadian consumer market: How retailers can stay ahead

Published on March 5, 2023

 

From the impact of immigration on consumer behavior to the rise of e-commerce, there are plenty of developments in the Canadian consumer market worth exploring for retail businesses looking to stay ahead of the curve. As inflation rates continue to cause concern for many Canadians, retailers are turning to loyalty programs and new tactics to attract price-sensitive customers. Meanwhile, ethical and local sourcing and production are becoming increasingly important to shoppers, and health and wellness products are also seeing a surge in popularity. In this article, we'll dive into the top trends in the Canadian consumer market and explore what they mean for Canadian retailers.

1) Immigration and its effects on the Canadian market

Canada's newcomers have been shaping the Canadian retail market for years and will continue to do so. As of 2021, Canada had a total of…

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