Calling the peak of inflation: Rocketing up, parachuting down

Current macroeconomic conditions represent a once-in-a-decade opportunity to win market share and maintain healthy margins. B2B companies need to capitalize with price leadership.

After three long years, the moment has arrived -standing supply chain problems, fueled by geopolitical conflict and a global pandemic - have finally started to peak. Across the B2B industry, and especially from those players at the top of supply chains, our clients are reporting supply chain and wholesale price drops. In stark contrast to the past three years, this represents an opportunity to capture volumes while also maintaining strong margins. B2B companies who can quickly pivot behind this market condition and show price leadership will realize a once-in-a-decade commercial opportunity.

Companies need to rapidly shift from defensive- to offensive margin-strategy

The period of economic volatility precipitated by the global pandemic has shaped a contemporary…