Navigating consumer shifts with LEAs and private labels

Published on May 10, 2023

How can manufacturers and retailers meet demand for less expensive alternatives and private label products without sacrificing the integrity of their existing portfolios? We share essential strategies for private label manufacturers, branded manufacturers, and retailers. 

At a time when financial prudence takes the spotlight, consumers are approaching their spending habits with a discerning eye. In our recent study, 25 percent of consumers ranked “seeking out less expensive alternatives and embracing private label products” among their top three strategies to combat the challenges of inflation and volatility. 

This underscores the pivotal role that private label manufacturers, branded manufacturers, and retailers play in meeting this evolving demand for cost-conscious choices. As the market narrative pivots toward practicality, it’s…

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