Growth during volatility: 3 strategies for US consumer businesses to thrive

Consumer brands are facing more market pressure than ever before – rising costs, everchanging consumer behavior, intensifying competition, ongoing inflation, and to top it all off, a potential looming recession. So how can your business not only navigate this market environment, but leverage these challenges as an opportunity to unlock growth?

In our Growth During Volatility three-part series, we put a lens on Consumer business decision-makers’ strategies, to better understand what actions were being taken within their organizations to defend against macroeconomic headwinds and a continued downturn.

In the first installment, we took a deep dive into how B2C executives should manage their growth…