Global Streaming Trends 2022: Subscription Fatigue on the Rise

Our 2022 Streaming Study reveals: Even though most users are streaming more than pre-pandemic, subscription fatigue is starting to show. In fact, more than one third of users are likely to cancel a subscription in the next year. Experts outline why streaming services need to rethink their monetization models.

COVID-19 undeniably sparked a boom for video streaming services. Pandemic restrictions drove millions of people to sign up for providers like streaming giant Netflix, resulting in record numbers for the company. Recently, however, the trend has reversed. Having lost more than 1,000,000 subscribers in the first two quarters of 2022, Netflix is looking at a dramatic slowdown leading to shares tumbling more than 65…