Big data reality: Insurers have enough to drive more effective sales

The challenge isn't about how to collect more data, but how to unlock the potential of what’s already there to power sales. In this article, we explore how user-driven sales applications can transform existing data into useful, actionable sales insights that can empower producers to sell better.

Insurance sales teams are no strangers to data. Billions of data points on customer needs, behaviors, demographics, and more already exist within insurance organizations. Sales data, like the number of deals closed per person, call activity, and cross-selling rates, are also easily collected and shared thanks to digital and cloud technologies.

However, the ability to gather, manage, and store data is not enough. Sales teams are awash with data but starved for insights. Spreadsheets with endless rows and columns of figures just provide a baffling amount of data and no clear path forward. Sales teams need to know what they should do next without spending all…