Streaming slowdown making players rethink offerings to prevent subscription churn

Our latest Global Streaming Study reveals that people are not increasing their streaming hours any more. And consumers are not only stepping back from streaming ‘more’ but also battling subscription fatigue and increasing price sensitivity. Can streaming service providers prevent subscription churn and still gain customers in this market?

At a glance

• Global growth in time consumers spend streaming has slowed
• Consumer budgets are falling
• Subscription fatigue is on the rise 
• Price is the most important factor driving consumer choice, followed by the breadth of content available

Consumer streaming habits are changing

The results are in – people are not increasing their streaming hours despite easy access to a vast range of content.

If half of respondents last year were spending more time streaming than the year before, this year that number is down to 40…