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Digital Commercial Excellence Survey Introduction
Published on August 18, 2023
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Audio interview with GlobalAutoIndustry.com
August 18, 2023
Global Automotive Study: Top trends to look out for throughout 2023 and beyondThis 20 minute audio interview with Ron Hesse, President & CEO of GlobalAutoIndustry.com and Simon-Kucher Partner, Matthias Reimer, discuss the top automotive trends to look out for throughout 2023 and beyond. Pulling from the results of the Global Automotive Study, Matthias answers the following questions:How have custo
Commercial excellence for Europe: How to establish a winning go-to-market model
August 18, 2023
Competition in consumer goods is heating up as cost pressure intensifies and consumer budgets erode. To win in Europe, companies need to rethink their go-to-market model in many dimensions. Our five-step approach is a proven path to success. The European consumer goods market must contend with several trends right now. Online retail is transforming the consumer decision journey, international reta