Streaming industry in Australia and current market dynamics

Customers in Australia are struggling with subscription fatigue. They are more price-sensitive: consumers are cutting down their subscriptions and streaming more free content online. We asked experts Maximilian Stengl and Christoph Petzoldt to share their insights on the streaming industry in Australia and the opportunities for streaming service providers.

Compared to 2022, the global average of viewers streaming more hours dropped by nine percent in 2023. How is the streaming industry in Australia faring so far?

We’re finding that global trends are being reflected in the Australian context in our most recent study. The findings show that only 36 percent of respondents within Australia are engaged in increased streaming compared to the previous year, representing a notable decline of 13 percentage points. This data points toward a deceleration in the pace of…