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Adapting marketing to ambitious growth in the fashion industry
Published on August 31, 2023
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Streaming industry in Australia and current market dynamics
August 31, 2023
Customers in Australia are struggling with subscription fatigue. They are more price-sensitive: consumers are cutting down their subscriptions and streaming more free content online. We asked experts Maximilian Stengl and Christoph Petzoldt to share their insights on the streaming industry in Australia and the opportunities for streaming service providers.Compared to 2022, the global average of vi
Value selling sustainability: Conveying the value of green products and services
August 31, 2023
How to effectively communicate value of green products and servicesCustomer surveys continue to emphasize the stated importance of sustainability in the purchasing process, however recent interviews with industry leaders across both B2C and B2B reveal a growing rift between consumers’ stated preferences and their actual behavior.Consider a customer deciding between two products, we’ll call them Pr
