Car subscriptions: A trend that’s here to stay

Published on March 11, 2023

Instead of buying, you can now subscribe to services in the automotive sector, just like in software and entertainment industries. But are car subscriptions a one-day wonder or a sustainable development? How does the average driver react to these offerings? And what does this mean for automotive manufacturers? 

Would you want to keep your smartphone for eight years before purchasing a new one? For most people, this sounds very unappealing. However, in the US, the average length of car ownership is 8.4 years. A big factor behind this is probably the cost of buying and maintaining a car.  

Car manufacturers are now targeting customers who want flexibility and are willing to share, as the subscription era takes hold. Manufacturers are expanding their offering to stay ahead of the competition. 

Convenience…

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