Future of distribution: Strategies for insurers to boost sales with omnichannel

In today’s omnichannel environment, positive customer experiences are increasingly reliant on digital solutions. It’s time for the insurance industry to adopt the omnichannel sales journey to improve customer satisfaction and boost sales.

Less than a decade ago, offline-only used to be the dominant channel for customer purchases. However, with the rapid advancement of technology and the effects of the recent pandemic, digital adoption has accelerated and gained prominence. Customers are increasingly demanding digital services and solutions, and as much as 86 percent1 of all customer journeys involve some form of digital touch. Further, around 50 percent 1 of all customer journeys are hybrid in nature, where customers switch between channels, emphasizing a need for omnichannel experience. 

This development has also been prominent in the insurance industry. Insurers are investing heavily in digital transformations, re-…