AI: The Game-Changer in Holiday Retail Pricing and Discounting

As we near the holiday season, retailers face the pressures of meeting consumer expectations for discounts, managing stock availability, and capturing the attention of last-minute shoppers. However, this year is bringing a couple of new dynamics – inflation fatigue and consumer skepticism.

While consumers continue to respond to headwinds, more and more, they are telling retailers that a one-size-fits-all strategy is a thing of the past, making holiday promotional day strategies a challenge. It’s hard to prepare for the unexpected. Fortunately for retailers, technology has their backs covered.

The Evolution of Holiday Promotions

As many of us remember, in the not-so-distant past, holiday promotions were largely one-size-fits-all. Retailers would roll out the same doorbuster discounts, hoping these generalized offerings would appeal to the masses. However, times are changing; discount expectations are more evenly distributed across ranges this year. Our…