Is EV battery leasing the next move for OEMS?

Published on November 17, 2023

As the automotive industry adjusts to the changing priorities of the electric vehicle (EV) consumer, OEMs are being forced to find new and innovative ways to monetize their products to a discerning audience. The US results from our Global Automotive Study reveal one of the most striking findings to emerge - a pronounced shift in attitudes towards vehicle ownership, as over 70% of both Gen Z and Millennials indicate an openness to leasing EV batteries separately from the rest of the vehicle. Given that Gen Z and Millennials are leading the charge for electrification, this shift in behavior is paving the way for novel approaches to monetization that automakers may leverage for years to come.

Traditionally, the appeal of owning a vehicle outright was rooted…

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