Can new ad-supported tiers and password-sharing bans fuel streaming industry growth?
As competition heats up, streaming providers must find different ways to drive growth and revenue. But is business growth with new ad-supported streaming packages and restriction on sharing accounts as straightforward as it sounds? Read the insights from our industry experts.
The final edition of our 2023 Global Streaming Study series explores advertising packages and password-sharing restrictions as growth levers.
In the previous two chapters, we discussed the slowdown of growth in streaming hours, increasing subscription fatigue and price sensitivity, as well as the streaming market share battle. These factors point toward there being a high likelihood of increasing churn in the near future. This is on top of the 40 percent of streaming customers expected to cancel in the next year, making it critical for providers to find ways to retain customers and boost acquisition volumes.
