Maximizing Customer Lifetime Value in a Digital World

Published on March 26, 2019
Maximizing Customer Lifetime Value in a Digital World

In a digital world, the KPI that matters most is not the value of sales, but the value of persistent customer relationships or customer lifetime value. Mark Billige, Board Member and Managing Partner UK, explains the importance of effective digital retention programs for maintaining customer satisfaction and improving revenue.

Prerna Kakkar Tue, 03/26/2019 - 03:13am

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