Introducing Simon-Kucher Digital

Published on March 26, 2019
Introducing Simon-Kucher Digital

Simon-Kucher Digital: What does that mean? Marc Huijbregts, Global Head of Digital Strategy, discusses how we are supporting our clients through our unique combination of consultants, digital experts and data scientists.

Prerna Kakkar Tue, 03/26/2019 - 03:12am

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Using data to achieve business impact

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Using data to achieve business impactThe influx of data available to companies in today's world is revealing levers and opportunities never previously available. Michael Warren, Data Scientist, discusses how companies can use their data to better understand their customers and drive business impact.Prerna Kakkar Tue, 03/26/2019 - 03:14amVideo

Maximizing Customer Lifetime Value in a Digital World

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Maximizing Customer Lifetime Value in a Digital World In a digital world, the KPI that matters most is not the value of sales, but the value of persistent customer relationships or customer lifetime value. Mark Billige, Board Member and Managing Partner UK, explains the importance of effective digital retention programs for maintaining customer satisfaction and improving revenue. P