2nd Annual Sales & Commercial Effectiveness Roundtable: World-Class Sales Operations & Capabilities for the Future of Sales

The ups and downs of 2023 have changed the areas of focus and investment for Revenue Operations and Sales Enablement significantly. The topics identified in our April roundtable and Simon-Kucher’s Future of Sales survey played out very clearly in the marketplace. Pressure on operating expenses pushed companies to integrate acquisitions and centralize sales functions more often. Top sales talent became more difficult to attract and retain. Sales channels were rationalized to address changing opportunities and customer buying preferences. Price & discount governance became more stringent with better tools and reporting.

Simon-Kucher hosts an annual roundtable focused on building world-class Sales & Revenue Operations Organizations to deal with these challenges. Maximizing Commercial Effectiveness will be a critical area in preparing for 2024 and beyond, and this roundtable will provide insights into market best practices deployed by select companies as they endeavor to…