Nordic TopLine Power® Breakfast Club

Every day consumers are getting exposed to more than 5.000 promotions, and this number will only increase going forward. From a business perspective, the benefits of promotions are obvious with its ability to potentially boost sales and awareness, but promotion also involves high risk. Lower margins, negative price spirals due to competitive pressure and failure to extract customer willingness-to-pay are among the issues. This begs the questions - how do companies ensure their promotions are as profitable as possible?

This Nordic TopLine Power® Breakfast Club event will focus on how companies are able to run as profitable promotions as possible. At the meeting, we will share insight into how to create customer segment specific promotions, adapting promotion planning to steer away from discounting focus and how to steer promotion through a data-driven approach. Lastly, we will share methodology and tool examples.

Through working with these topics we are typically able to deliver significant growth and increase profit margins by two to four percentage points

The TopLine Power® Breakfast Club is targeted at people with a responsibility for business development, strategic sales, marketing and pricing. Participation in the event is non-binding and free of charge but spaces are limited and issued on a first come, first served basis.  

If you have any questions, feel free to contact [email protected]