Asset management trends in 2024: Future-proof your business and commercial model

Following years of growth, asset managers are facing challenges that are placing greater strain on their profitability. Our Simon-Kucher experts examine important developments in asset management, provide insights into the key trends and derive recommendations on how asset managers need to position themselves to be successful and profitable in the long run.

The conditions for the asset management industry have changed. The last decade was characterized by continuously rising global capital markets (CAGR 2010-2021: ~8 percent), aided by an ultra-loose monetary policy. The majority of asset managers were able to consistently increase their assets under management (AuM) and revenues during this time.

In many cases, challenging industry developments, such as the shift in product demand toward lower-margin ETFs, could be compensated for. However, in the wake of the COVID-19 pandemic, macroeconomic and geopolitical conditions dramatically deteriorated. As a…