Beverage Industry Report 2024

Published on December 8, 2024

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From Bubbles to Budgets: What’s Driving Beverage Trends in 2024?

December 8, 2024
In 2024, the beverage industry is witnessing a remarkable shift as consumer preferences continue to evolve towards healthier and more functional options. Popular drinks are no longer confined to traditional categories; instead, they now encompass a wide range of innovative beverages that cater to diverse tastes and lifestyles. This article delves into the latest beverage trends, uncovering how con

Two key acquisition levers for consumer publishers

December 9, 2024
A common question from publishers and wider consumer subscription businesses is “How can we make sure we are set up for success when it comes to acquisition?” Subscription companies must focus on acquiring new subscribers while also optimising  for retention and monetisation.At Simon-Kucher, we break subscriber acquisition down into two questions: What to sell? What to charge? Packaging – What to