Two key acquisition levers for consumer publishers

A common question from publishers and wider consumer subscription businesses is “How can we make sure we are set up for success when it comes to acquisition?” Subscription companies must focus on acquiring new subscribers while also optimising  for retention and monetisation.

At Simon-Kucher, we break subscriber acquisition down into two questions: 

• What to sell? 
• What to charge? 

Packaging – What to sell?

Packaging is a fundamental topic, underpinning every monetisation lever available. However, businesses often adopt a “set and forget” approach. Even the best-designed packaging line up will look worse for wear after a few years of…