EU Joint Clinical Assessment

Published on November 19, 2024

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Why an OBPPC strategy is an essential lever of revenue growth management

November 19, 2024
Within any Revenue Growth Management (RGM) framework, Portfolio Price Architecture (PPA) is a foundational strategy that helps consumer brands structure their pricing, products, and packs. PPA ensures that each product in your portfolio has a defined role and price point, serving different needs and shopper segments.  However, as consumer behaviors evolve and channel dynamics become more complex,

Loyalty programs in banking: Key success factors and design principles

November 19, 2024
At Simon-Kucher, we are the advocates for sustainable and profitable growth.Loyalty programs offer banks a powerful way to enhance customer satisfaction, deepen relationships, and drive acquisition and retention. Yet, they can also be complex and costly. This paper examines whether banks should invest in loyalty programs, what success looks like, and how existing programs can be optimized. Drawing