Growth Hacking: Testing fast and iterating to reach Digital Excellence

• Is your financial institution facing increased competition from digital pure players? Who usually display very low fees, propose state-of-the-art digital customer experience, and capture increasingly large share of new customers, especially the younger generation – a strategic target for most banks?
• Did you invest massively in IT & digital capabilities over the past decade, and need to monetize those assets now?

Most banks and insurers do. In a world where digital has become prominent and make things change at a very rapid pace (exploring innovative but challenging models such as Banking & Insurance as a Service, as a Platform, Embedded Finance…), there’s a need to forget about the past ways of how sales and marketing have been done. It is more and more difficult to proceed sequentially by defining the right strategy, implementing it, noticing what’s not working, and changing the strategy back again. …