Hotel pricing on the fast track: How Formula 1 Grand Prix drives revenue opportunities

Drawing insights from 2,800 hotels across 24 Grand Prix destinations, the latest Simon-Kucher study highlights the impact of Formula 1 on the tourism sector, illustrating how race weekends become high-impact events for both fans and hoteliers. 

The global appeal of F1 is undeniable. As the 2025 season approaches, fans are eagerly planning their trips to witness the high-octane action firsthand. While the focus is often on the racetrack, another competition is unfolding behind the scenes - one that plays out in the hospitality sector.

With demand surging during Grand Prix weekends, hotels in host cities have a unique opportunity to maximize revenue through dynamic pricing strategies.

The numbers speak for themselves

Our recent study analyzing 2,800 hotels across 24 Grand Prix destinations reveals a striking trend: during race weekends, hotel rates increase by an average of 105 percent compared to the previous weekend’s…