Advanced analytics

Drawing insights from 2,800 hotels across 24 Grand Prix destinations, the latest Simon-Kucher study highlights the impact of Formula 1 on the tourism sector, illustrating how race weekends become high-impact events for both fans and hoteliers. The global appeal of F1 is undeniable. As the 2025 season approaches, fans are eagerly planning their trips to witness the high-octane action firsthand. Whi