Rethinking the future of investing: How banks and brokers can unlock growth

Published on October 7, 2025

Over 75% of retail and affluent consumers still aren’t investing. This presents a huge opportunity. We explore how banks and brokers can capture this untapped market by rethinking pricing, building smarter, user-first features, and using AI to make investing simpler, not more complex. 

A market of untapped potential 

Despite the growth of digital investment tools, more than 75% of the population still does not invest, and trillions of euros in cash assets remain idle. To seize this opportunity, banks and brokers must focus on three critical levers: pricing for long-term value, feature development that drives user engagement, and smart integration of artificial intelligence (AI). These pillars can help providers…

Future of investing

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