Next-gen service contracts: Driving fleet loyalty and profitability
Published on March 10, 2025
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About this series
Simon-Kucher’s Fleet Growth Playbook is a five-part series that explores the commercial strategies reshaping the future of the automotive fleet ecosystem. From OEMs and leasing providers to mobility platforms and service networks, the series looks at how players can stay competitive as electrification, digitalization, and cost pressures accelerate change.
Each article in this series draws on insights from Simon-Kucher's Fleet Study 2025 and examines a distinct commercial lever. This third installment focuses on fleet service contracts: how they are shifting from routine maintenance agreements to powerful tools for loyalty, retention, and recurring profitability.
