Fleet sales and marketing 2.0 for the digital-savvy customer
Published on March 10, 2025
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About this series
Simon-Kucher's Fleet Growth Playbook is a five-part series on how automotive fleet players, including OEMs, leasing providers, mobility platforms, and service networks, can capture growth in a fleet market in flux.
Based on the Simon-Kucher Fleet Study 2025, each article explores a different commercial lever, from smarter pricing and value delivery to customer retention and integrated solutions. In this installment, we share how leaders are reshaping fleet sales and marketing to meet the expectations of a new generation of digital-savvy buyers.
