How Data Will Help You Retain Deposits in the Post-COVID World

Published on November 12, 2020
How Data Will Help You Retain Deposits in the Post-COVID World Bea Doblas Thu, 11/12/2020 - 08:32pm

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Banks and credit unions have no excuse for guesswork as they go forward through a pandemic economy morphing into some 'new normal.' Financial marketers have the raw data to analyze behavior and to project trends. This can drive both tactical behavior, consumer-by-consumer, to hold onto good accounts. But it can also improve strategic thinking as institutions design for evolving needs.

News URL

https://thefinancialbrand.com/103228/covid-19-recession-pandemic-coronavirus-sa…
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